Strategy + Systems

I build the strategies and organizational systems that help cultural work become sustainable, responsive, and actionable.

My practice connects research, planning, audience development, fundraising, communications, institutional knowledge, and implementation. Through organizational leadership or consulting, I help people understand what is happening, decide what matters, and build structures they can continue to use.

Areas of Practice

Planning + Implementation

Priorities, work plans, measures, funding dependencies, and decision frameworks.

Research + Evaluation

Interviews, surveys, data, field research, synthesis, and organizational learning.

Audience Development

Participation, communications, programming, partnerships, access, and relationships.

Fundraising Systems

Donor information, campaigns, grant narratives, segmentation, and repeatable processes.

These areas can support organizational leadership, a focused consulting engagement, or longer-term implementation. Human-Centered AI Implementation is currently available as a defined consulting service, with additional engagements scoped around an organization’s needs.

Strategy in Practice

Selected examples of how research, planning, communications, fundraising, and implementation become working organizational systems.

Public Works: Art + Economy

A five-year strategy that translated community research into priorities, work plans, measures, funding dependencies, implementation structures, and public communication.

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A collage of Lansdowne landmarks and community life seen through a pair of binoculars.

Audience Development + Growth

Connected audience research with programming, partnerships, communications, and ongoing feedback to build participation through relevance, proximity, and trust.

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A mixed-age audience gathers for a guided gallery talk.

Individual Giving + Annual Appeal

Turned scattered donor records into coordinated data, segmentation, campaign planning, artist-led communications, and a repeatable individual-giving process.

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2025 impact campaign social-media graphic featuring Utility Works and the message ‘This Is What We Built Together.’

Communications Strategy + Campaign Planning

Created a campaign-planning method connecting organizational goals to audiences, messages, channel roles, investment, creative production, timing, and evidence of response.

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2025 annual campaign social-media square designed by Rachel Breeden.

See how strategy becomes place-based public and economic value in Creative Economy →